About Us

An old outlaw-style insignia inspired the brand, discovered painted on the side of a retired Huey Gunship Helicopter in Hawaii.

The sharp lines, bold imagery, and unmistakable attitude reflected the same grit found in western towns, rodeo culture, and everyday West Texas life.

That symbol was refined into a modern mark—grounded in Texas toughness, western heritage, and a fearless edge.

No flash, no exaggeration—just a clean, authentic identity rooted in real Texas culture.